Global Advertising Display Market 2018-2023


Report ID : RC-4957 Category : Semiconductor And Electronics Published Date : January 2019
Publisher : Technavio Pages : 46 Format : PDF
This market study presents a comprehensive segmentation of the global advertising display market by type (displays, advertising media revenue, services, PCs, software, media players, and others), by application (retail, recreation, banking, transportation, education, and others), and by geography (Americas, APAC, and EMEA). The key vendors analyzed in this market research are LG Display, NEC Display Solutions, Samsung Electronics, and Sony Corporation.

Outlook of the global advertising display market
Report Consultant market research analyst has estimated the global market for advertising displays to grow at a CAGR of almost 6% by 2023. The growing acceptance of audio-visual advertising is a critical factor that will spur the prospects for growth in this market during the forecast period. TV advertising has proven that messages that incorporate audio and video can influence the audience’s buying behavior. Therefore, the same principle can be applied to digital signage media as it has the capability to attract the attention of the audience and is highly cost-effective.

Geographically, the APAC region dominated this market during 2015 as it singlehandedly accounted for a market share of more than 54%. Due to the high population density in this region, the advertising display market generated a revenue of more than USD 9 billion during the forecast period. Advertising through street furniture and city lights are extensively used in this region, as it reaches a large audience. Also, due to the increasing level of urbanization in this region, vendors have been shifting from physical advertising to digital advertising. This recent shift from physical advertising to digital advertising will also aid in the growth of this market in APAC.

Application-based segmentation of the advertising display market
Retail
Recreation
Banking
Transportation
Education
In this segmentation analysis, analysts have estimated the retail sector to be the largest market segment during the forecast period. At present, this market segment accounts for more than 40% of the total market share and is anticipated to further enhance its hold over the market until 2023 owing to factors like the growing need for customer interaction, enhanced in-store experience, and better customer service.

Segmentation by type and analysis of the advertising display market
Displays
Advertising media revenue
Services
PCs
Software
Media players
The advertising media revenue segment is expected to witness rapid growth during the forecast period and will be the largest market segment by the end of 2023. Much of this segment’s growth can be attributed to the emergence of the out-of-home (OOH) media, which is an innovative advertising medium for potential customers. Due to the growing popularity of outdoor advertising, the revenue for this segment will increase during the predicted period.

Competitive analysis and key vendors
The global advertising display market will grow steadily due to a combination of global economic momentum, international mega events, and increased healthcare, political, and transit advertising spending. Furthermore, growing investments in infrastructure will also drive the global advertising displays market during the estimated period.

Top vendors in this market are -

LG Display
NEC Display Solutions
Samsung Electronics
Sony Corporation
Other prominent vendors in this market are 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation, and Panasonic.

Key questions answered in the report include
What will the market size and the growth rate be in 2023?
What are the key factors driving the global advertising display market?
What are the key market trends impacting the growth of the global advertising display market?
What are the challenges to market growth?
Who are the key vendors in the global advertising display market?
What are the market opportunities and threats faced by the vendors in the global advertising display market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global advertising display market?
TOC
Methodology
Table of Content
PART 01: Executive summary

Highlights
PART 02: Scope of  the report

Market overview
Base year
Vendor segmentation
Summation errors
PART 03: Market research methodology

Research methodology
Economic indicators
PART 04: Introduction

Key market highlights
PART 05: Market landscape

Market overview
Five forces analysis
PART 06: Market segmentation  by type

Global advertising display market segmentation by type
Global advertising display market by displays
Global advertising display market by advertising media revenue
Global advertising display market by service
Global advertising display market by PCs
Global advertising display market by digital signage software
Global advertising display market by media players
PART 07: Market segmentation by application

Global advertising display market segmentation by application
Global retail advertising display market
Global recreation advertising display market
Global banking advertising display market
Global transportation advertising display market
Global education advertising display market
PART 08: Geographical segmentation

Geographical segmentation of global advertising display market
PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

Other prominent vendors
PART 16: Appendix

List of abbreviations

Sidebar Menu