Global Marketing Resource Management Market Research Report 2018


Report ID : RC-2673 Category : Service Industry Published Date : 2018
Publisher : QYResearch Pages : 126 Format : PDF
This report focuses on the global Marketing Resource Management (MRM) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Resource Management (MRM) development in United States, Europe and China.
There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today's dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.

The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.

In 2017, the global Marketing Resource Management (MRM) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2023, with a CAGR of xx% during 2018-2023.

The key players covered in this study

    SAP

    SAS Institute

    Infor

    Brandmaker

    IBM

    Microsoft

    Adobe Systems

    North Plains Systems

    Workfront

Market segment by Type, the product can be split into

    Marketing Reporting And Analytics

    Capacity Planning Management

    Financial Management

    Creative Production Management

    Project Management

    Brand And Advertising Management

Market segment by Application, split into

    Retail Market

    IT And Telecom Market

    BFSI Market

    Media And Entertainment Market

    Consumer Goods Market

    Manufacturing Market

    Healthcare Market

    Public Sector Market

    Marketing Agencies Market

    Others

Market segment by Regions/Countries, this report covers

    United States

    Europe

    China

    Japan

    Southeast Asia

    India

    Central & South America

The study objectives of this report are:

    To analyze global Marketing Resource Management (MRM) status, future forecast, growth opportunity, key market and key players.

    To present the Marketing Resource Management (MRM) development in United States, Europe and China.

    To strategically profile the key players and comprehensively analyze their development plan and strategies.

    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Marketing Resource Management (MRM) are as follows:

    History Year: 2013-2017

    Base Year: 2017

    Estimated Year: 2018

    Forecast Year 2018 to 2023

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview

    1.1 Study Scope

    1.2 Key Market Segments

    1.3 Players Covered

    1.4 Market Analysis by Type

        1.4.1 Global Marketing Resource Management (MRM) Market Size Growth Rate by Type (2013-2023)

        1.4.2 Marketing Reporting And Analytics

        1.4.3 Capacity Planning Management

        1.4.4 Financial Management

        1.4.5 Creative Production Management

        1.4.6 Project Management

        1.4.7 Brand And Advertising Management

    1.5 Market by Application

        1.5.1 Global Marketing Resource Management (MRM) Market Share by Application (2013-2023)

        1.5.2 Retail Market

        1.5.3 IT And Telecom Market

        1.5.4 BFSI Market

        1.5.5 Media And Entertainment Market

        1.5.6 Consumer Goods Market

        1.5.7 Manufacturing Market

        1.5.8 Healthcare Market

        1.5.9 Public Sector Market

        1.5.10 Marketing Agencies Market

        1.5.11 Others

    1.6 Study Objectives

    1.7 Years Considered

2 Global Growth Trends

    2.1 Marketing Resource Management (MRM) Market Size

    2.2 Marketing Resource Management (MRM) Growth Trends by Regions

        2.2.1 Marketing Resource Management (MRM) Market Size by Regions (2013-2023)

        2.2.2 Marketing Resource Management (MRM) Market Share by Regions (2013-2018)

    2.3 Industry Trends

        2.3.1 Market Top Trends

        2.3.2 Market Drivers

        2.3.3 Market Opportunities

3 Market Share by Key Players

    3.1 Marketing Resource Management (MRM) Market Size by Manufacturers

        3.1.1 Global Marketing Resource Management (MRM) Revenue by Manufacturers (2013-2018)

        3.1.2 Global Marketing Resource Management (MRM) Revenue Market Share by Manufacturers (2013-2018)

        3.1.3 Global Marketing Resource Management (MRM) Market Concentration Ratio (CR5 and HHI)

    3.2 Marketing Resource Management (MRM) Key Players Head office and Area Served

    3.3 Key Players Marketing Resource Management (MRM) Product/Solution/Service

    3.4 Date of Enter into Marketing Resource Management (MRM) Market

    3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application

    4.1 Global Marketing Resource Management (MRM) Market Size by Type (2013-2018)

    4.2 Global Marketing Resource Management (MRM) Market Size by Application (2013-2018)

5 United States

    5.1 United States Marketing Resource Management (MRM) Market Size (2013-2018)

    5.2 Marketing Resource Management (MRM) Key Players in United States

    5.3 United States Marketing Resource Management (MRM) Market Size by Type

    5.4 United States Marketing Resource Management (MRM) Market Size by Application

6 Europe

    6.1 Europe Marketing Resource Management (MRM) Market Size (2013-2018)

    6.2 Marketing Resource Management (MRM) Key Players in Europe

    6.3 Europe Marketing Resource Management (MRM) Market Size by Type

    6.4 Europe Marketing Resource Management (MRM) Market Size by Application

7 China

    7.1 China Marketing Resource Management (MRM) Market Size (2013-2018)

    7.2 Marketing Resource Management (MRM) Key Players in China

    7.3 China Marketing Resource Management (MRM) Market Size by Type

    7.4 China Marketing Resource Management (MRM) Market Size by Application

8 Japan

    8.1 Japan Marketing Resource Management (MRM) Market Size (2013-2018)

    8.2 Marketing Resource Management (MRM) Key Players in Japan

    8.3 Japan Marketing Resource Management (MRM) Market Size by Type

    8.4 Japan Marketing Resource Management (MRM) Market Size by Application

9 Southeast Asia

    9.1 Southeast Asia Marketing Resource Management (MRM) Market Size (2013-2018)

    9.2 Marketing Resource Management (MRM) Key Players in Southeast Asia

    9.3 Southeast Asia Marketing Resource Management (MRM) Market Size by Type

    9.4 Southeast Asia Marketing Resource Management (MRM) Market Size by Application

10 India

    10.1 India Marketing Resource Management (MRM) Market Size (2013-2018)

    10.2 Marketing Resource Management (MRM) Key Players in India

    10.3 India Marketing Resource Management (MRM) Market Size by Type

    10.4 India Marketing Resource Management (MRM) Market Size by Application

11 Central & South America

    11.1 Central & South America Marketing Resource Management (MRM) Market Size (2013-2018)

    11.2 Marketing Resource Management (MRM) Key Players in Central & South America

    11.3 Central & South America Marketing Resource Management (MRM) Market Size by Type

    11.4 Central & South America Marketing Resource Management (MRM) Market Size by Application

12 International Players Profiles

    12.1 SAP

        12.1.1 SAP Company Details

        12.1.2 Company Description and Business Overview

        12.1.3 Marketing Resource Management (MRM) Introduction

        12.1.4 SAP Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.1.5 SAP Recent Development

    12.2 SAS Institute

        12.2.1 SAS Institute Company Details

        12.2.2 Company Description and Business Overview

        12.2.3 Marketing Resource Management (MRM) Introduction

        12.2.4 SAS Institute Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.2.5 SAS Institute Recent Development

    12.3 Infor

        12.3.1 Infor Company Details

        12.3.2 Company Description and Business Overview

        12.3.3 Marketing Resource Management (MRM) Introduction

        12.3.4 Infor Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.3.5 Infor Recent Development

    12.4 Brandmaker

        12.4.1 Brandmaker Company Details

        12.4.2 Company Description and Business Overview

        12.4.3 Marketing Resource Management (MRM) Introduction

        12.4.4 Brandmaker Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.4.5 Brandmaker Recent Development

    12.5 IBM

        12.5.1 IBM Company Details

        12.5.2 Company Description and Business Overview

        12.5.3 Marketing Resource Management (MRM) Introduction

        12.5.4 IBM Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.5.5 IBM Recent Development

    12.6 Microsoft

        12.6.1 Microsoft Company Details

        12.6.2 Company Description and Business Overview

        12.6.3 Marketing Resource Management (MRM) Introduction

        12.6.4 Microsoft Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.6.5 Microsoft Recent Development

    12.7 Adobe Systems

        12.7.1 Adobe Systems Company Details

        12.7.2 Company Description and Business Overview

        12.7.3 Marketing Resource Management (MRM) Introduction

        12.7.4 Adobe Systems Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.7.5 Adobe Systems Recent Development

    12.8 North Plains Systems

        12.8.1 North Plains Systems Company Details

        12.8.2 Company Description and Business Overview

        12.8.3 Marketing Resource Management (MRM) Introduction

        12.8.4 North Plains Systems Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.8.5 North Plains Systems Recent Development

    12.9 Workfront

        12.9.1 Workfront Company Details

        12.9.2 Company Description and Business Overview

        12.9.3 Marketing Resource Management (MRM) Introduction

        12.9.4 Workfront Revenue in Marketing Resource Management (MRM) Business (2013-2018)

        12.9.5 Workfront Recent Development

13 Market Forecast 2018-2023

    13.1 Market Size Forecast by Regions

    13.2 United States

    13.3 Europe

    13.4 China

    13.5 Japan

    13.6 Southeast Asia

    13.7 India

    13.8 Central & South America

    13.9 Market Size Forecast by Product (2018-2023)

    13.10 Market Size Forecast by Application (2018-2023)

14 Analyst's Viewpoints/Conclusions

15 Appendix

    15.1 Research Methodology

        15.1.1 Methodology/Research Approach

            15.1.1.1 Research Programs/Design

            15.1.1.2 Market Size Estimation

            12.1.1.3 Market Breakdown and Data Triangulation

        15.1.2 Data Source

            15.1.2.1 Secondary Sources

            15.1.2.2 Primary Sources

    15.2 Disclaimer

    15.3 Author Details

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