Global Web and Mobile App Analytics Market Size, Status and Forecast 2019-2025


Report ID : RC-6586 Category : Information And Communication Technology
Published Date : 2019 Pages : 107 Format : PDF
We defines web and mobile app analytics as a market of specialized analytics tools used to understand and improve the digital customer experience, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. The market is also composed of session replay vendors (aka digital intelligence, or digital experience analytics). These vendors provide diagnostic insight into visitor activity and the CX on responsive web and mobile apps, using predictive/prescriptive analytics enabled by machine learning (ML)/artificial intelligence (AI), heat maps and session replay technology.
In 2018, the global Web and Mobile App Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Web and Mobile App Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Web and Mobile App Analytics development in United States, Europe and China.

The key players covered in this study

    Google

    Adobe

    Kissmetrics

    Mixpanel

    Siteimprove

    InnoCraft

    Woopra

    Webtrends

    Akamai

    SessionCam

    Qumram

    Rigor

    ClickTale

    IBM

    Piwik PRO

Market segment by Type, the product can be split into

    Cloud-based

    On-premises

Market segment by Application, split into

    BFSI

    Education

    Government

    Telecom & IT

    Others

Market segment by Regions/Countries, this report covers

    United States

    Europe

    China

    Japan

    Southeast Asia

    India

    Central & South America

The study objectives of this report are:

    To analyze global Web and Mobile App Analytics status, future forecast, growth opportunity, key market and key players.

    To present the Web and Mobile App Analytics development in United States, Europe and China.

    To strategically profile the key players and comprehensively analyze their development plan and strategies.

    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Web and Mobile App Analytics are as follows:

    History Year: 2014-2018

    Base Year: 2018

    Estimated Year: 2019

    Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview

    1.1 Study Scope

    1.2 Key Market Segments

    1.3 Players Covered

    1.4 Market Analysis by Type

        1.4.1 Global Web and Mobile App Analytics Market Size Growth Rate by Type (2014-2025)

        1.4.2 Cloud-based

        1.4.3 On-premises

    1.5 Market by Application

        1.5.1 Global Web and Mobile App Analytics Market Share by Application (2014-2025)

        1.5.2 BFSI

        1.5.3 Education

        1.5.4 Government

        1.5.5 Telecom & IT

        1.5.6 Others

    1.6 Study Objectives

    1.7 Years Considered

2 Global Growth Trends

    2.1 Web and Mobile App Analytics Market Size

    2.2 Web and Mobile App Analytics Growth Trends by Regions

        2.2.1 Web and Mobile App Analytics Market Size by Regions (2014-2025)

        2.2.2 Web and Mobile App Analytics Market Share by Regions (2014-2019)

    2.3 Industry Trends

        2.3.1 Market Top Trends

        2.3.2 Market Drivers

        2.3.3 Market Opportunities

3 Market Share by Key Players

    3.1 Web and Mobile App Analytics Market Size by Manufacturers

        3.1.1 Global Web and Mobile App Analytics Revenue by Manufacturers (2014-2019)

        3.1.2 Global Web and Mobile App Analytics Revenue Market Share by Manufacturers (2014-2019)

        3.1.3 Global Web and Mobile App Analytics Market Concentration Ratio (CR5 and HHI)

    3.2 Web and Mobile App Analytics Key Players Head office and Area Served

    3.3 Key Players Web and Mobile App Analytics Product/Solution/Service

    3.4 Date of Enter into Web and Mobile App Analytics Market

    3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application

    4.1 Global Web and Mobile App Analytics Market Size by Type (2014-2019)

    4.2 Global Web and Mobile App Analytics Market Size by Application (2014-2019)

5 United States

    5.1 United States Web and Mobile App Analytics Market Size (2014-2019)

    5.2 Web and Mobile App Analytics Key Players in United States

    5.3 United States Web and Mobile App Analytics Market Size by Type

    5.4 United States Web and Mobile App Analytics Market Size by Application

6 Europe

    6.1 Europe Web and Mobile App Analytics Market Size (2014-2019)

    6.2 Web and Mobile App Analytics Key Players in Europe

    6.3 Europe Web and Mobile App Analytics Market Size by Type

    6.4 Europe Web and Mobile App Analytics Market Size by Application

7 China

    7.1 China Web and Mobile App Analytics Market Size (2014-2019)

    7.2 Web and Mobile App Analytics Key Players in China

    7.3 China Web and Mobile App Analytics Market Size by Type

    7.4 China Web and Mobile App Analytics Market Size by Application

8 Japan

    8.1 Japan Web and Mobile App Analytics Market Size (2014-2019)

    8.2 Web and Mobile App Analytics Key Players in Japan

    8.3 Japan Web and Mobile App Analytics Market Size by Type

    8.4 Japan Web and Mobile App Analytics Market Size by Application

9 Southeast Asia

    9.1 Southeast Asia Web and Mobile App Analytics Market Size (2014-2019)

    9.2 Web and Mobile App Analytics Key Players in Southeast Asia

    9.3 Southeast Asia Web and Mobile App Analytics Market Size by Type

    9.4 Southeast Asia Web and Mobile App Analytics Market Size by Application

10 India

    10.1 India Web and Mobile App Analytics Market Size (2014-2019)

    10.2 Web and Mobile App Analytics Key Players in India

    10.3 India Web and Mobile App Analytics Market Size by Type

    10.4 India Web and Mobile App Analytics Market Size by Application

11 Central & South America

    11.1 Central & South America Web and Mobile App Analytics Market Size (2014-2019)

    11.2 Web and Mobile App Analytics Key Players in Central & South America

    11.3 Central & South America Web and Mobile App Analytics Market Size by Type

    11.4 Central & South America Web and Mobile App Analytics Market Size by Application

12 International Players Profiles

    12.1 Google

        12.1.1 Google Company Details

        12.1.2 Company Description and Business Overview

        12.1.3 Web and Mobile App Analytics Introduction

        12.1.4 Google Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.1.5 Google Recent Development

    12.2 Adobe

        12.2.1 Adobe Company Details

        12.2.2 Company Description and Business Overview

        12.2.3 Web and Mobile App Analytics Introduction

        12.2.4 Adobe Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.2.5 Adobe Recent Development

    12.3 Kissmetrics

        12.3.1 Kissmetrics Company Details

        12.3.2 Company Description and Business Overview

        12.3.3 Web and Mobile App Analytics Introduction

        12.3.4 Kissmetrics Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.3.5 Kissmetrics Recent Development

    12.4 Mixpanel

        12.4.1 Mixpanel Company Details

        12.4.2 Company Description and Business Overview

        12.4.3 Web and Mobile App Analytics Introduction

        12.4.4 Mixpanel Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.4.5 Mixpanel Recent Development

    12.5 Siteimprove

        12.5.1 Siteimprove Company Details

        12.5.2 Company Description and Business Overview

        12.5.3 Web and Mobile App Analytics Introduction

        12.5.4 Siteimprove Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.5.5 Siteimprove Recent Development

    12.6 InnoCraft

        12.6.1 InnoCraft Company Details

        12.6.2 Company Description and Business Overview

        12.6.3 Web and Mobile App Analytics Introduction

        12.6.4 InnoCraft Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.6.5 InnoCraft Recent Development

    12.7 Woopra

        12.7.1 Woopra Company Details

        12.7.2 Company Description and Business Overview

        12.7.3 Web and Mobile App Analytics Introduction

        12.7.4 Woopra Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.7.5 Woopra Recent Development

    12.8 Webtrends

        12.8.1 Webtrends Company Details

        12.8.2 Company Description and Business Overview

        12.8.3 Web and Mobile App Analytics Introduction

        12.8.4 Webtrends Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.8.5 Webtrends Recent Development

    12.9 Akamai

        12.9.1 Akamai Company Details

        12.9.2 Company Description and Business Overview

        12.9.3 Web and Mobile App Analytics Introduction

        12.9.4 Akamai Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.9.5 Akamai Recent Development

    12.10 SessionCam

        12.10.1 SessionCam Company Details

        12.10.2 Company Description and Business Overview

        12.10.3 Web and Mobile App Analytics Introduction

        12.10.4 SessionCam Revenue in Web and Mobile App Analytics Business (2014-2019)

        12.10.5 SessionCam Recent Development

    12.11 Qumram

    12.12 Rigor

    12.13 ClickTale

    12.14 IBM

    12.15 Piwik PRO

13 Market Forecast 2019-2025

    13.1 Market Size Forecast by Regions

    13.2 United States

    13.3 Europe

    13.4 China

    13.5 Japan

    13.6 Southeast Asia

    13.7 India

    13.8 Central & South America

    13.9 Market Size Forecast by Product (2019-2025)

    13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix

    15.1 Research Methodology

        15.1.1 Methodology/Research Approach

            15.1.1.1 Research Programs/Design

            15.1.1.2 Market Size Estimation

            12.1.1.3 Market Breakdown and Data Triangulation

        15.1.2 Data Source

            15.1.2.1 Secondary Sources

            15.1.2.2 Primary Sources

    15.2 Disclaimer

    15.3 Author Details

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